When it comes to Twitter activity, more than one in five U.S. consumers, 22.9%, are using the social media platform, according to statistics from Numerator.
While Twitter is used mostly by the younger consumers it’s also popular among those 45 to 54 years old, with 22% of that population on the platform, according to a press release on the statistics.
Additional findings include:
- Twitter users are more likely than the average consumer to come from high income households, hold four-year or graduate degrees and live in urban environments.
- Twitter users are twice as likely to use TikTok and LinkedIn and are over 2.5 times more likely to use Reddit and Tumblr compared to the average consumer.
- 71% of Twitter users say they check social media websites and apps multiple times a day (compared to 54% of consumers overall).
- 42% of Twitter users say they use social media to learn about news and current events (versus 28% of consumers overall) and 43% say they’re among the first to experiment with and start using new technologies (versus 31% overall).
- Nearly one-third (31%) of Twitter users say they use social media to learn about new products and services (versus 21% of consumers overall) while 27% use it for exclusive offers (versus 16% overall) and 23% to make purchases (versus 17% overall).
- Twitter users are 22% more likely to say they find online shopping very enjoyable compared to the average consumer; they are 4% more likely to shop online and 6% more likely to shop on Amazon.
- Twitter users are 40% more likely to use DoorDash and 35% more likely to use Grubhub than the average consumer.