July 18, 2024


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Roughly three in four Australians buy preloved clothing, survey finds

2 min read
Roughly three in four Australians buy preloved clothing, survey finds

Exploration by Reluv, an on-line style retailer, in partnership with Monash College learners, has unveiled that about 75 for every cent of Australians acquired utilised outfits past calendar year.

In accordance to their Trend Resale Report 2022, economic issues follow sustainability as the most important two motivators of next-hand apparel buys.

The examine discovered that 73 for each cent of Australians reported they invest in pre-owned clothing, 80 for each cent believe that they have on fewer than 60 for each cent of their wardrobe, and 95 for each cent give their unwelcome things to op retailers or other charitable organisations.

“In the [inaugural] 2021 report, we observed that 72 for every cent of shoppers said they’d procured an item of preloved apparel in the earlier 12 months, and I imagined that appeared like a seriously substantial amount – possibly also large,” mentioned Karen Freidin, the founder of Reluv. 

“Prior to this report, there wasn’t a good deal of data about what was going on in Australia. There was not that collective information about what customers were being executing, and I assumed, how are we heading to track our progress as we strive for a more sustainable manner business?”

Karen Freidin

But the new investigate backed up the previously report, proving a genuine pattern to sustainable manner.  

Reluv is an on line market the place people today can offer their secondhand outfits. The business aims to preserve clothes in circulation for a extended time period of time in get to decrease attire generation.

Reluv identified in its preceding analyze that extra than 73 per cent of textiles utilized in the worldwide fashion business are thrown in landfills rather than being reused, resold, or recycled.

Further more studying: Action inside of the UK’s to start with division retailer for secondhand apparel.

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