In episode 375 of Complete Retail Talks, Editor-in-Chief Joe Keenan interviews Samir Desai, chief digital and know-how officer at Abercrombie Fitch & Co., a top world-wide, omnichannel specialty retailer of apparel and equipment for adult men, women and children by five renowned models, which includes Hollister Co. Pay attention in as Desai discusses the launch of its Share2Pay features at checkout for its Hollister brand name (1:27), why the brand prioritized its cell application when launching the payment alternative (4:04), and why Hollister decided to build this tech operation in-property (6:20).
Moreover, Desai shares the inner cross-useful course of action behind constructing the Share2Pay out operation (9:02), and learnings attained from buyer feed-back all through the screening procedure (11:08). Last of all, he discusses the plans set for the payment technology and the affiliated client working experience with the Hollister brand name (13:10).
Samir Desai is chief digital and technological know-how officer at Abercrombie & Fitch Co. In this newly produced purpose, Desai is accountable for foremost the company’s ongoing digital transformation approach, which include creating strategic initiatives via facts and analytics, optimizing buyer and person practical experience, and further more evolving the company’s portfolio of manufacturers into digital activities that are one of a kind to each of their numerous audiences. Desai joined Abercrombie & Fitch Co. from Equinox, a luxury fitness organization that operates numerous way of life brand names. At Equinox, he most not too long ago served as main technologies officer. In that part, Desai was responsible for developing and executing a thorough details strategy throughout the brand portfolio, launching a direct-to-customer digital media business, building client activities that fused bodily and electronic methods, and more.