July 12, 2024


Inspired By Shop

Asda gives boost to Scotland’s food and drink sector

2 min read
Asda gives boost to Scotland’s food and drink sector

Asda is to develop its selection of regional products in stores in Scotland with the addition of 140 new strains from new and existing suppliers.

This will represent an increase of over 20% 12 months-on-year.

The announcement was made at a reception at the Scottish Parliament which was held to showcase Asda’s regional suppliers to MSPs and meals and drink sector stakeholders.

As effectively as 140 new community solutions, which consist of cakes, crisps, yoghurts, pies, sausages, biscuits, beer, gin and whisky, Asda will also welcome new suppliers FreshMex, Rora Dairies and Hebridean Foodstuff Team to its portfolio.

Brian Boyle, Asda senior director retail, Scotland, explained: “Local sourcing in Scotland has been a priority for Asda since we opened our to start with retail outlet here a lot more than 50 years in the past – and our buyers inform us they want to see great quality local goods in their outlets, at competitive selling prices.

“We treatment about community sourcing due to the fact it is a cornerstone of our enterprise – supporting the communities we serve. We had been delighted to have so several suppliers join us to sample and showcase some of the 140 remarkable and progressive new merchandise we are heading to see this yr on cabinets in Asda suppliers across the size and breadth of Scotland.”

Asda is continuing tow operate with long-standing suppliers this sort of as  Nairn’s, Graham’s Dairies and Mackie’s who are continuing to innovate with new solutions. Many others are also escalating their company across the border, like the Loch Lomond Team, which has just expanded its range of spirits with Asda, equally in Scottish shops and across the full of the Uk.

Ashley Connolly, Asda regional shopping for manager for Scotland, included:  “Our Scottish suppliers supply remarkable range, good quality and innovation and we’re extremely proud to showcase our new suppliers and items. This consists of FreshMex, a single of our model-new suppliers, who have branched out from an award-successful restaurant small business into retail for the very first time.

“We assist our suppliers grow their enterprises in a way that is effective for them, regardless of whether which is with new regional merchandise in only a handful of of our retailers, going countrywide with United kingdom-vast listings or joining the quite a few Scottish suppliers creating own-label solutions for Asda. And we’re normally on the lookout for new Scottish lines!”

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